A Force-Field of Sex Essay Example | Topics and Well Written Essays - 750 words

A Force-Field of Sex - Essay Example This has a great impact on Sanders perspective of looking at women. His roommate in college is also another significant influence on Sanders perception towards women. He is the person who enlightens Sanders to a totally different view on women, which he felt uncomfortable with (Jeff Greenberg, Thomas. A & Sander Leon Koole 4). Sanders is convinced that men, both of different classes and backgrounds determine how women are looked in the society. For instance, the construction men have mannish conversion as they work on their bulky tools all day long. This affect how men and women interact with the atmosphere changes when a woman passes by. During his adolescence, a roommate of his used to pin up the playmate every month from his subscription of the Playboy magazine. Sander s kept on wondering why how he was staring at the women in those posters, studying their curves, craves and perfection. He did not like the way he saw the women on the poster as objects and not as fellow human being s. His interaction with friends involved talking about the body parts of porn stars as men do even in modern days. They talked about these women in similar language to that of farmers assessing livestock. This is a degradation of women (Jeff Greenberg, Thomas. ... Â  Sanders’ efforts to see women for their worth and not as objects becomes a tough task due to media’s focus on women sexuality. This has a great impact on human interactions since men put effort to fit in society by looking at women in a similar way like most men do (Jeff Greenberg, Thomas. A & Sander Leon Koole 40). According to Sanders, the images that are, the pinups reduce the humanity of women since he saw the posters as objects, staring at them in order to view the curves and perfection in them. Since time in history, and the time of renaissance, women were portrayed nude in art. Curves were used are still in use today as a way of looking at women. The Playboy magazine is an example of nude magazines in which women are depicted in art in the nude. These magazines are still looked at by men as form of enjoyment thus, making them an art. Thus, contribute to reducing women humanity by looking at them like objects. Sanders’ friends talk of women in the pinup s in a language that is dehumanizing since it is similar to that used by farmers in assessing livestock. The dignity of women is reduced to simple objects of desire as Sanders finds himself staring at the pinups looking at women like objects. Humanity of women is reduced to a great deal by these images since it is the women who pose for f photographs and pinups that Sanders come across. It is questionable why women consider posing for nude photos in the first place. Hence, plays a role in reducing their humanity (Jeff Greenberg, Thomas. A & Sander Leon Koole 77).

Contact zone Essay Example | Topics and Well Written Essays - 1250 words

Contact zone - Essay Example It happened that I befriended a tour guide who promised to take me deep into the communal areas to meet people and learn their culture someday before returning home. The problem was that on arriving in the rural area, I was embarrassed by having many people from the community following us and making some funny jokes about my dressing that was very different from theirs. In summers, am used to wearing light clothing that expose most of the body to enjoy the sun bath and the freshness of the weather in my destinations. However, the community I visited was a conservative one that adorned in clothes that covered almost the entire body. I could clearly tell they were making fun of my clothing. When having lunch, as I liked having new delicacies from native communities, the type of food that was served was very different to what I was used to. From that time, I could read some negative reactions from the people I had visited and even the person I head befriended was involved in some jokes that made fun of me. Considering am not used to working in the garden, I made an ugly scene trying to learn farming using animals to plough. The reaction in the entire contact with the community was that I was a fool who did not know the best things to eat and one that could not work. From the interpretations that I got, I learned that the locals were remarking that people of my type were a lazy lot who could not do any physical activity or wear decent clothing to cover the body. From the experience, a contact zone is influenced by the extent of adherence to beliefs and values in a community and the degree to which such a community recognizes and embraces defying cultures. The community in question was a conservative one that followed strict codes of behaviour and values. Anyone who failed to abide by these values was a laughing stock and an outcast not welcome in the community. Pratt (37) suggested that a person surrounded and living in a particular culture will develop a strong be lief that their culture is much better than other cultures out there, and will look down upon anyone practicing a different culture. This influence was manifested in the community above. Most of the indigenous people do not travel but live in strong communal ties separated into several clans, with each clan having a strict code of values and behaviours to follow. As a result, anyone with different behaviours or values was an intruder whose behaviour had to be ignored with a â€Å"disgusting† attitude. Concerning the dressing code, the community had a strong belief that wearing exposing clothing was a taboo that an adult was not supposed to be indulged in. A pair of summer shorts and a small vest was not considered decent clothing, and from the observation, there was a sense of disgust especially from the elders. Communities are differentiated not by their genuineness, nevertheless by the stylishness in which such communities are imagined (Pratt 37). Judging from the entire re ception and treatment while in the community, it was evident that the community had a perception and belief that I lacked values and discipline. The fact that I could not participate in farm activities effectively or other strenuous physical activities such as using animals in the farm suggested I was lazy compared to their fellow communal members. The main problem was that the community lacked any insight regarding western communities or life and cultures in the western world,

Hinduism Essay Example for Free

Hinduism Essay Hinduism is the religion of the great majority of the people of India. The word comes from the Sanskrit sindhu, â€Å"river,† and originally referred to the Indus. Hinduism is actually a collection of many native Indian religions, past and present. It is responsible for the social structure of India, especially for the caste system (a hereditary class system). The oldest of the world’s great religions, Hinduism is the only one without a founder. It has never tried to win converts by force and has always tolerated other religions and absorbed ideas from them. Hinduism has about 20 sects, with beliefs that range from primitive forms of animism to the highest reaches of mysticism and philosophy. Many of the sects and cults seem to be separate religions. Yet all have a family relationship since they spring from common traditions and thrive on the conditions peculiar to India. Most have a mystic strain and all stress nonviolence. †¢ Describe the major tenets of the Hindu belief system. Hinduism has many sacred objects and places. The cow is the most sacred of animals and must be protected. Most sacred of all places is the Ganges River, to which millions go each year to bathe and to become purified. Hindus believe in rebirth, or reincarnation, and in what they call the law of karma. Under this law the conditions of each new lifetime are determined by the actions of the preceding life. To the Hindu, salvation consists of liberating the soul from attachment to worldly desires in order to gain union with Brahman. If a Hindu dies liberated he must be born again into this world and again endure its suffering.

Challenges and opportunities that social media networks offer

Challenges and opportunities that social media networks offer The availability of digital media such as satellite and mobile phones, the digital television and most importantly the internet, as a means for communication makes Internet Marketing (IM) very different from the Conventional Marketing. McDonald and Wilson (1999) elaborately highlighted the key difference between traditional media and new media. With particular emphasises on IM the authors proposed what they call The 6 Is of e-marketing mix. The authors posit that the relevance of the 6 Is are twofold (i) they draw emphasis on the practical aspects of IM such as direct response and personalization and (ii) provide an understanding of strategic issues such as restructuring of the industry and the changes in the integrated channel communications. The 6 Is of e-marketing mix Interactivity In the case of traditional media the marketing message is predominately broadcasted from a company to its target audience, thereby implying the existence of a push factor. This process of communication provides little scope for interaction with the customers. However, on the Internet, contact is initiated by the customer who, in most cases, is seeking information, implying the existence of a pull factor (Deighton, 1996). Figure 1.13 pg28 Intelligence The internet renders itself as a cost effective means of conducting market research. The internet is an especially useful tool in gathering information about customer perceptions about the product/ service. Individualism (Fig 1.14) pg 30 As illustrated in the diagram above, new media forms allow marketing communications to be tailored to the individual that the message is meant for, unlike in the case of traditional media wherein communication is mass media and the same message is disseminated to its audiences. (Lasswell 1984, Katz and Lazarsfeld 1955) Further, the inherent feature of personalisation that new media forms offer to marketers is an important building block in managing relationships with customers. Integration (diagram: A New Marketing Paradigm for Electronic Commerce) The conventional marketing communication model witnesses a fundamental alteration in the presence of a hypermedia Computer-Mediated Environment (CME) like the internet (Hoffman and Novak 1996). The internet enables an increased scope for an integrated marketing communication. The CME communication model provides a platform for consumers to interact with each other, the medium and the company itself. The most drastic departure from the traditional media is the opportunity for the consumers to generate content onto the medium. Hence, in the CME model the primary relationship is with the receiver and the CME, and not between the sender and the receiver, which is the case in traditional media.( Hoffman, 1996) The active role of the consumers makes it imperative for marketers to integrate their communication messages. Industry restructuring. Concepts such as disintermediation and reintermediation (Chaffey et al, 2003) are important considerations for companies that operate in a CME. Disintermediation refers to the process of eliminating conventional intermediaries such as agents and brokers, who previously linked the company to its customers. Reintermediation is the process of creating new age intermediaries between the company and its customer, given the presence of the internet. These new age intermediaries are often referred to as cybermediaries (Shankar et al, 1996) and include virtual communities like forums, fan clubs and user groups, search engines like Google and Bing , virtual resellers like Amazon and eBay. Independence of location The internet provides the possibility of an increased reach of a companys marketing communications to the global audience. This can often translate into reaching international markets and audiences. Social media networks: AN INTRODUCTION Social media networks, though a relatively new terrain for most companies and brand managers had its humble beginnings when Open Diary was founded in 1950s with the intent to create a community of diary writers. A few years later, Tom Truscott and Jim Ellis introduced Usenet, letting its users post articles to its groups. (Kaplan et al, 2010). Dating sites that enabled its users to create profiles and even update pictures and online forums, which were the more user friendly and sophisticated versions of BBSs (Bulletin Board Systems), are all building blocks of the social media networks as we know it today. With the passage of time and the technological developments that . SOCIAL MEDIA NETWORKS: OPPOTUNTIES AND CHALLENGES Social networking sites: Social networking sites like face book, my space, twitter and orkut are platforms for Internet users to create individual profiles with personal information, make new friends and connect with old ones and even for business networking, in some cases. Users can use certain applications which help them connect to each other through instant messaging and sending emails between each other, creating personalised profiles for themselves which can be accessed by colleagues and friends etc. Such applications are known as Social networking sites. Personal profiles are highly specialised as they are suited to the users needs. He/she can upload audio files, videos, blogs as well photos into the profile which can be shared to other friends. Facebook is considered to be the largest social networking site and it is interesting to note that it was originally founded by US based Mark Zuckerberg who wanted to stay in touch with his friends in Harvard Unviersity. Myspace is also another example of a social networking site which has over 250 million users worldwide. SNS are being used for market research with regard to netnography as well as creating brand communities by different companies. SNS have also been used especially well for promoting movies for example when film makers create a fan page of their movie which allows user to access information such as trailers, photos and download games for free. Similarly companies sponsoring football clubs have used SNS such as Myspace to allow fans to feel closer to the teams they support. Apart from marketing their products through SNS other companies go to the extent of using SNS as a distribution channel for their products for example 1-800- flowers a US based florist has allowed facebook users to send virtual flowers to whomsoever they desire or send the real ones by directing users to their company website.

Mike Davis And The LAPD :: essays research papers

The general assumption that people make of the role that police officers play is that they are there to â€Å"Protect and Serve† the community. What people many times do not realize is that in reality a large percentage of police officers in Los Angels, including the Chiefs of Police, do their jobs with a different intention in mind. Police officers as well as politicians claim to be working hard on keeping drugs off the streets when in reality they are bringing on the violence themselves by instigating problems that are not really there. Bringing violence to the community is to their convenience because when crimes are solved and people are arrested police officers are portrayed by the media as the â€Å"heroes†. Not only is the LAPD committing a large number of acts of corruption but they are all set toward youth of color. The ideal role of a police officer is to help and protect the people of the community for which they work to create a safe environment but when members of the LAPD are biased and only interested in their own refinement, innocent youth are left to pay the consequences. Police officers mainly target their corruption scandals toward groups of young males of color because they find it easier to arrest them strictly because of their physical appearance and use probable cause as their excuse. From there, â€Å"Kids are humiliatingly forced to ‘kiss the sidewalk’ or spread eagle against police cruisers while officers check their names against computerized files of gang members.†(Davis, 81) If their names and addresses are not yet entered they are added to the roster as well â€Å"†¦for future surveillance.†(Davis, 81)   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are two major Black gangs in Los Angeles, which are known universally as the â€Å"Bloods† and the â€Å"Crips†, they are most known for their â€Å"organization of the sale of crack and out shooting the police with huge arsenals of Uzi and Mac-10 automatics.† (Davis, 81) Because they distinguish themselves by the Bloods color-coding their clothes in red and the Crips in blue, police officers have used this against many black males wearing the color of these gang rivals. Many times the Chief of Police gives orders for the officers to â€Å"stop and interrogate anyone who they suspect is a gang member, basing their assumptions on their dress or their use of gang hand signals.† (Davis, 83) Law enforcement has also been found to be deliberately provoking gang violence by writing over Crip graffiti with red, which is the Bloods color, or Blood graffiti with the Crip color.

Essays --

Seasonal affective disorder (SAD) is a psychological disorder that is described in the DSM-5 as a specifier to describe subpopulations of patients with recurrent depressive disorders and bipolar disorder. It is unique because unlike depression symptoms, seasonal affective disorder has variations in onset, intensity and remission following a temporal pattern (American Psychiatric, 2013). Seasonality is seasonal variation in behavior and mood and seasonal affective disorder describes the extreme end of seasonality. The most common form of this disorder is Winter SAD in which the depressive symptoms begin in the fall and winter and go into remission in the spring in summer but the opposite, Summer SAD where depressive symptoms begin in the spring and summer and go into remission in the fall and winter is also sometimes observed. In recent years, there has been more of a push to advocate getting help for seasonal affective disorder for those that need it. The treatment that is most often provided is bright light therapy. The cause of this disorder is generally considered to be lack of exposure to sunlight but there are many factors that have been found to contribute to the susceptibility to seasonal affective disorder, such as the latitudinal position, the activity level, gender and age, and the personality of a person. One of the most widely known and tested factors that affects susceptibility to seasonal affective disorder is latitudinal position. This factor was one of the first used in explaining seasonal affective disorder. As a person moves higher in latitude which means goes north, the amount of sunlight per day is significantly reduced, which can cause seasonal affective disorder to begin to arise. This lack of sunlight can c... ...light-latitude hypothesis of seasonal depression needs to be looked at again or more focus added to another possible factor that could contribute to SAD (Haggarty et al., 2001). In conclusion, though often looked over, seasonal affective disorder is a very serious disorder that is shown to be as severe as non-seasonal major depression. Both Winter SAD and Summer SAD can be debilitating for the patient who has them. The latitudinal position, the activity level, gender and age, and the personality of a person are all factors that can contribute to susceptibility to seasonal affective disorder or can help us in understanding and possibly even treating it. Aside from these factors, there is research going on even now looking into other possible factors that could contribute to the susceptibility to seasonal affective disorder as well as new treatments for the disorder.

Marketing Skoda

I have chosen Soda because I believe they are a very creative and innovative car company, from heir recent adverts of building their cars with cakes and other foods, this shows Soda are very creative, and this made me choose Soda. Before the adverts Soda were relatively unknown to me personally, however after seeing their creative adverts they stand out more as an organization. Explaining Soda Soda started of making bicycles; this is quite strange because it shows the creativity within the organization.They started of making bicycles and now they are making cars. Soda is a Czech company; however they have merged with the German car company Volkswagen. The history of Soda's rise from being a running Joke to becoming the most deservedly respected name In the car world is one of the triumphs of the modern era. Marketing communications At Its best creative marketing can have a huge effect on sales. This Is also backed up by the greatest thinker in the world Albert Einstein. Imagination i s more important than Knowledge' Marketing communications attempts to affect an audience response either rationally or emotionally. Objectives are written as hard or soft, goals such as attitudinal and behavioral, which then translate into awareness, column inches, evoked and inconsideration sets, leads conversations and coupon responses. Jenkins (2006) ‘Advertising relies on visual imagery to connect the perceptual with the conceptual, the signifier and the signified, the product and the product benefits. Schroeder and Borrowers (2005) Talking about sensory The reaction of the viewers Is Important for Soda, The vowels reaction to marketing communications that Is meaningful and allows people to make sense of the presented message, to interpret the creative images. Movement and direction Our primitive instincts make us react very quickly to movement. Advertisements with motion get increased attention and movement may make the advertisement much more dynamic and creates better i mpact. This is important because it helps the target audience to stay focused and pay attention.I believe Soda have done this very creatively. In their advert there is a lot of movement and the advert is like an adventure, it makes the target audience watch in anticipation because they want to know what happens next. As we know people have short attention spans and movement Is an effective tool to help the audience focus. The powerful effect of action Intensive advertising explains why TV and cinema advertising Is so effective. Color and Intensity Advertising with a lot of color draws attention to It.Color makes advertising more intense and can also make people pay attention for a longer time as we enjoy being sauce Dye Intense stimuli. color Is not only a tool to get people's attention; It also sets the mood in advertising. Soda has done this very well as they have a different number of colors in their advertisement. This sets the mood and also grips the audience. The color Soda us e throughout their advertisement is green, green is now as a peaceful and calm color this is very creative because the audience will feel relaxed while watching the advertisement.Size and contrast Size is a good creative tool to use. It can be used with large letters, images and illustrations. If the advertisement is large the empty advertisement will generate curiosity. This is what is regularly called negative space in advertising. Contrast is an effective tactic in advertising. Soda use this very well on billboards, as they have a large car and have their workers around the car, and there is a green background, it s simple yet odd, this is what will get the audience attention.Sound The advertising Soda use is creative advertising on a big scale. It's imaginative, ambitious, painstakingly crafted and thanks in no small part to the soundtrack of Julie Andrews singing my favorite things. The sound that Soda us in their advert is enticing and draws the attention of the audience. It m akes the audience want to know what happens next? It is exciting for the viewers. The beginning of the advert sets the tone for the advert, the start of the advert is important because if it is not the attention of the viewers will be gone.Sound is an integral ingredient in any advert, the reason being is that sound attempts to draw the viewers into the advert to improve their viewing experience. Soda knows advertising plays a huge part in customer's decision making process of which products and services to use, often without them even realizing, in particular television adverts, because of the vast expanse of potential customers they reach. They are a powerful tool in the marketing scheme of companies which can be used to access millions of homes and influencing people.The song Soda use for their advert is catchy and grips the audience, in the background a car is being made with cakes and the song is mellow so they fit in well together. Sound is a very powerful marketing tool. I be lieve the sound in the Soda advert arouses peoples attention, simply because when adverts come on consumers attention is not 100% compared to the consumer watching their program, therefore the sound needs to be used appropriately, I believe Soda use this very well because it is a catchy song and also a song that is not too loud and also the song is very rhythmic.Verbal taste We eat with our eyes before we smell or taste. This is the taste sense. The cake advert Soda has does exactly this, We know people eat with their eyes before they smell or taste, therefore The advert shows employees of Soda making a car out of Cakes, people love to eat cakes, therefore as soon as the viewers see the cakes there senses are triggered and the viewers like cake therefore they will like the car.This is very creative from Soda as viewers will be looking at the advert and thinking what is this? I want this? It will Stick in peoples head, resulting in a better brand awareness or Soda. Humans have 10,000 taste buds therefore the advert is going to appeal to them, as soon as we see cake it triggers our taste buds and we want it. Next time a viewer is looking to buy a car they may think in their heads I want that cake car, and cakes are tasty odometer ten cake car wall De stagnantly Ana enjoys el D .Osaka use ten taste sense very well because as consumers are watching the adverts of the Soda cars it makes them want to actually taste the car as different ingredients are used to create the car creating a sense of hunger within the consumer, and Soda cars could et consumers bipartite, as the eyes are more hungrier than the mouths. Visual is images Human sight has limited range 2/3rd of the sense cells in the body are located in the eye.This shows the importance of sight, the advertisement needs to be enjoyable and eye catching, if the viewers see images they don't like then this could be very harmful for Soda because it will create a negative image for the company. Throughout the advert soda has used a different approach to conventional marketing as it has betrayed the car as a cake . This marketing campaign will show the viewers hat soda has put in a lot of time and effort so everything is made effectively and effectively.Soda has clearly illustrated that every part every nut and bolt is hand crafted so this will appeal to customers as they have seen the car being made with their eyesight. Through the advert and also on the Soda website color has been used effectively as it has bright colors creating a relaxed mood, the color red is not used because this will automatically trigger danger signs into viewers minds. The visual images Soda use are very good on both the television and internet adverts. The website is very colorful and has great visual aids like videos and color.The television advertisement has a number of different colors, this sets the mood of the advert and gets the consumers attention, the consumers will be thinking wait a minute what have we got h ere? I want to watch this and it is also a catchy advert therefore consumers will remember this and it will enable consumers to think about Soda cars next time they are looking to purchase a new car. Tactile touch Soda has made a very effective marketing campaign illustrating the fun factor in soda vehicles.The fun factor is clearly visible which the customer can connect with resulting in customers wanting to have fun which is connected to soda vehicles. Advert makes the viewers want to help touch the car, by helping to build the car because the employs are having so much fun building the car, also when the car is finished the viewers may want to drive a Soda as they know how much fun has gone into creating the car. I believe the Soda advert ticks all the boxes of 7 dimensions used to measure likeability. I believe the advert makes the viewer want to touch the car o see how it feels and to also be apart in creating the car.The advert makes the viewer want to move closer to the adver t rather than move away from it because the adverts creates a sense of happiness. Genetics on Soda Genetics is all about how we communicate feelings, how we shape sounds and products. From the Soda adverts, billboards and website it makes us want to move closer to the company rather than move away, as they are all very appealing and are colorful. The advertisements for Soda are slender than many other car companies because the adverts show innovativeness and creativity.The Marketing for Soda also makes the customers happy, because the adverts and website are very colorful and there is a lot going on like moving objects. The marketing aspect of Soda has a tranquility about it because there advertisements inspire people who have seen them. How It can De enhance The most fundamental tool that facilitates learning is arousal. When people in the target market get aroused they raise their awareness and their ability to react to new stimuli. The brain automatically interprets the arousal a s being something important and important things must be memorized.By using powerful elements in advertising that creates arousal in the target audience the marketer can increase receptivity to the message. I believe Soda have a creative marketing campaign however to hammer their advertising on people they need to keep creating adverts like they have been doing but using them at the right time. By this I mean arousing customers is good however by placing the advertisement in an arousing context, this will help Soda more because by having their adverts on billboards in major football matches will arouse customers more as they are already aroused by the football match. I feelSoda have a great marketing campaign in place however I feel if Soda promised their customers a free cake with every purchase this could be a good marketing strategy because it carry on the add and for most people their senses will show when they see a cake in the bakery or supermarket they associate the cake with Soda. How Soda grab customers attention The most fundamental tools to gain peoples attention and to sustain their interest originate in perceptual psychology. Atkinson and Hillary (1996) Perception ability is a basic human trait that helps us react intuitively to outside stimuli that may be important.The advertising tool Soda use in advertising is appealing to peoples natural instincts and they also try to make their advertisements stand out to get the target audience to pay attention and process the brand image. Creativity compared to rivals If a customers goes on the Soda website they will feel exited and want to explore the website as color is used very efficiently, however if a consumer was to go on the BMW website is is boring and the customer will want to navigate away from the site as it has a lot of information on it and is very dull. The senses will react more on the Soda Bessie than the other car websites.The adverts are far more creative than their rivals also as Mercede s and BMW feel their brand name will sell, Soda has won a number of awards for their cars and this is displayed on their website, this shows Soda is a progressing organization. Reflective account I feel this course has changed my perceptions on marketing. Simply because before this module I would look at marketing of companies and not pay attention, however now I look at them differently. I analyses the marketing strategies in my head and think to myself why have they done this? Why didn't they do this?I was looking at the new polo car advert in the advert their is a man and a women dancing all they do in the advert is dance then a Polo car badge appears, this is very boring and dull, I thought to myself why didn't they use the advert better by having something to do with the car itself as it is a new model car and include different colors in the advert, the actual advert loses my interest within the first three seconds. I now look at creative marketing in a different way, in a funn y kind of way my eyes have opened up now and I am 22 years old. I wish I did this module earlier as I could of used my knowledge I have gained.I believe creativity is very important for marketing, it can be uses In a Deterrent under AT ways, never I nave also learned Tanat It NAS to one used effectively in order to get the best results. I have learnt how we think as individuals, through our sensory triggers, I have also learnt how to put a creative thought into execution through the tutorials. I have learnt how creativity can influence consumer behavior and how creativity can influence our thinking about consumer wants and desires. Creativity is also a key determinant in the development of innovation, in both business and management.